St. Ambrose
University —
St. Vincent
Football
Building
Interior
The experiential graphics installed throughout the St. Vincent Football Facility bring energy and excitement for the football program to locker rooms, offices and meeting rooms, the sports medicine area and building entry.
St. Ambrose University's new Wellness and Recreation Center has led to increased student enrollment and is quickly becoming a powerhouse among similar facilities. Presented with a package of signage, wall graphics and banners, the University quickly realized the impact of utilizing each element. According to staff, it's these pieces that leave users wowed. Wayfinding crossed over into graphics, making areas of different utilization immediately recognizable. Room signage, reminiscent of the honeycomb shape, allows the seamless addition of donors an important part of the program. SAU's brand is conveyed through the powerful use of color and imagery, making it known that this is Fighting Bee territory.