Casper
Metropolitan
Area
Wayfinding
Working in partnership with representatives from each district in the greater Casper metropolitan area, RDG created custom illustrations that showcase the natural beauty of the waterways, mountains, wildlife and people of the Mountain West region.
The illustrations were incorporated into signage designs to create a unique sense of place for each jurisdiction across the metropolitan area, while maintaining a cohesive brand. Utilizing the MUTCD guidelines and meeting with WYDOT to ensure both national and local signage rules were adhered to was important to the look and messaging of the signs. The result is a comprehensive wayfinding master plan book that includes illustrations, colors, typography and signage design concepts for the client to use in future planning.