FNBO Branded
Environment
The FNBO experiential graphic design and wayfinding project is a monumental, three-year undertaking that spans 23 floors and includes more than 450 wall and glass graphic locations, along with over 750 ADA room and wayfinding signs.
This comprehensive effort is designed not only to guide individuals efficiently throughout the building but to introduce an artistic and distinctly FNBO character to the environment.
Tasked with creating spaces that are not only visually interesting but also evoke a sense of calm, the designers navigated the challenge of avoiding excessive use of FNBO's signature green color. Instead, designers found inspiration in macro photography and regional nature.
To ensure harmony with the interior design and finishes, the color palette draws from a range of shades, including navy, rust, and neutral colors. This infusion of hand-drawn natural elements and artistic detail transforms the focus rooms into soothing, inviting sanctuaries for work and contemplation.
The design team's goal was to seamlessly integrate signage elements into the overall graphics and interior finishes of the building, ensuring they are not only functional but also an integral part of the space's aesthetic. Leveraging FNBO's brand colors and echoing the contours of the company's logo, the signage adds a cohesive thread to the building's identity. Each elevator lobby boasts a large placemaking element that serves as a critical landmark on each floor.
These elements go beyond mere wayfinding; they help both employees and visitors to easily orient themselves within the sprawling space, enhancing the overall navigation experience and contributing to a more welcoming and efficient work environment.