Urban
Recreation
District
Master Plan
The Avenues Urban Recreation District Master Plan is a comprehensive, long-term vision for enhancing and revitalizing a defined urban area, with a focus on expanding recreation opportunities and improving the quality and usability of public spaces.
The decision to use a segment of The Avenues as the foundation for the Urban Recreation District was unanimous. Although the initiative will be implemented in multiple cities, the logo will always acknowledge its origin.
Designed with foresight, the URD brand was intentionally created to work alongside a dominant logo. The streets within the mark symbolize connection, linking people and places to foster a strong sense of community. The colors reflect the wide range of URD offerings such as micro parks, agrihoods, dog parks, pop-up activation centers, and art and performance spaces.
Together, they convey the energy and enjoyment these destinations will offer. The typography chosen for the word Urban adds a playful touch, reinforcing the fun and inviting atmosphere of these spaces.